Casey 3 Photo

Urban Landscape/Photo Journalist/Fine Art Photographer

I’m Back? — what’s the punchline here?

If you know me personally, you know I love to joke and I take jokes towards myself in stride. I have my friend John to thank for that. But this morning I was going through my Twitter news feed and caught something retweeted by a much respected celebrity photographer, that I just had to take a look. is a website promoting a revolutionary product that uses ‘digital’ cartridges that can be used in 35mm cameras, thus transforming your analog camera into a digital one. I have to admit, it looked legit — based on everything I’ve been reading about in terms of photographic advancements, this had to be the real deal. After some Facebook conversing with a friend and fellow photographer who was skeptical about it, I decided to research this ‘’ and within seconds I was taken to and my fears were realized. It turns out a German Ad Agency have been running this ad for a little while now. So haha, the jokes on us. But wait? Is it even funny? I love jokes as much as the next person, but how can this be funny? It appears they went through great lengths to create a prototype of the cartridge, external and internal, create a website, a domain and everything else. But to pull the rug out from under us and say “It was all a joke!!” is where they lose me. I mean, it’s not like they said they found a cure for AID’s, but I’m just wondering what the punchline is?


2 responses to “I’m Back? — what’s the punchline here?

  1. Cameraluv April 4, 2011 at 11:21 am

    I don’t understand the joke either. I think a product like this would be popular. Not sure why they went to all the trouble.

    • casey3photo April 4, 2011 at 11:27 am

      I agree. It would be a very popular product and just yesterday I was contemplating getting a full frame and when I saw this, I said — “Screw that! I’m getting a cartridge and use it in my Canon Ae-1!”. The whole thing confuses me.

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